What is normcore?

Dear Princess,

Is the time of hipsters over? PROBABLY. The new style which is comming after ïs called Normcore" and, in short, it is a unisex fashion trend characterized by... average-looking clothing. The term combines two words "normal" and "hardcore". The "normcore" trend has been interpreted as a reaction to a fashion oversaturation resulting from ever faster-changing fashion trends (ok, let's say the true - too many hipsters everywhere!).

Normcore wearers simply do not wish to distinguish themselves from the others by their clothing. Obviously, this does not mean that they are people who wear whatever. They just consciously choose clothes that are undistinguished.

Normcore clothes include everyday items of casual wear such as short-sleeved shirts, jeans and t-shirts. These clothes are worn by men and women alike, making normcore a unisex style. Do you remember Steve Jobs? His style is 100% normcore! Are programists and computer scientists going to be the next fashion icons? We will see ;p

Clothes that meet the "normcore" description are mainly sold by large fashion and retail chains such as Esprit, Abercrombie& Fitch, Woolrich, Desigual or Closed. Below, you have some examples from Pinterest.com :) Enjoy and be fashionable!